Market Overview

The Europe online gambling market reached a size of USD 43.0 Billion in 2024 and is projected to grow to USD 76.7 Billion by 2033. This growth corresponds to a compound annual growth rate (CAGR) of 6.3% over the forecast period of 2025-2033. The market expansion is driven by increasing demand for convenient gambling options, better accessibility compared to traditional gambling, and popularization of live casinos offering real-time gaming experiences.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Online Gambling Market Key Takeaways

• The Europe online gambling market size was valued at USD 43.0 Billion in 2024.
• The market is forecasted to grow at a CAGR of 6.3% from 2025 to 2033.
• The market size is expected to reach USD 76.7 Billion by 2033.
• Increasing smartphone adoption, technological innovations, and improved internet facilities are key growth drivers.
• The United Kingdom holds the largest market share due to its innovative gambling industry and well-established regulations.
• Mobile devices generated 58% of online gambling revenue in 2024, highlighting widespread mobile gambling adoption.

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Market Growth Factors

Growth in hardware and software innovations, smartphone proliferation and rapid digitalization are factors increasing the Europe online gambling market growth. Furthermore, the advanced internet infrastructure in the region is also driving market growth. In several European countries, operators and players benefit from legal protection, creating a safe environment for business development.

Mobile gambling, live dealer and esports betting are on the rise. Online gambling is also studying the possibility of using cryptocurrencies in its payment transactions, because of their security and lower transaction cost, which fit the developing market demand.

The development of faster broadband and more advanced mobile devices has enabled a wider range of interactive and engaging gambling activities. Laws and rules have also added to the situation. Wider online gambling structures involve many licenses and entry into new markets. Artificial Intelligence (AI) and data analytics transform the personalization of players and operations for efficiency in the market as a whole.

Market Segmentation

Breakup by Game Type

• Sports Betting: The largest segment encompassing popular sports such as football, horse racing, e-sports, and others. Its widespread popularity in Europe is attributed to the strong sports culture and accessibility of online betting platforms.
• Casino: Includes live casino, baccarat, blackjack, poker, slots, and others, catering to diverse player preferences with traditional and innovative games.
• Others

Breakup by Device

• Desktop: Represents the largest share in the device segment, preferred for complex games and immersive experiences requiring larger screens.
• Mobile: Growing contribution, with mobile devices accounting for 58% of online gambling revenue in 2024.
• Others

Breakup by Country

• United Kingdom: Dominates the European online gambling market due to its innovative industry, legalized framework, and extensive market offerings.
• Germany
• France
• Italy
• Spain
• Others

Regional Insights

The United Kingdom holds a dominant position in the Europe online gambling market, driven by a well-established regulatory framework fostering consumer trust and market expansion. The UK's innovative online gambling industry incorporates cutting-edge technologies like virtual and augmented reality, live dealer games, and gamification, attracting and retaining players. This regional leadership supports the overall market growth in Europe.

Recent Developments & News

• July 2025: Germany's Spielbanken Bayern, in collaboration with Stakelogic, launched new online live casino solutions including Automatic Roulettes and plans for more Roulette and Blackjack games.
• May 2024: Live88 introduced a new I-gaming platform focused on premium casino titles with customizable branding.
• May 2024: BF Group launched an updated platform tailored for sports betting and casino operators, enhancing market offerings.
• April 2024: Kaizen Gaming partnered with BVGroup to launch the Betano Brand in the UK, contributing to market expansion.

Key Players

• Betsson AB
• 888 Holdings PLC
• The Stars Group Inc.
• Entain PLC
• Caesars Entertainment, Inc.
• William Hill PLC
• Bet365 Group Ltd.
• Paddy Power Betfair PLC
• Ladbrokes Coral Group PLC

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