The consumption patterns of eye health supplements in China are deeply influenced by varying levels of disposable income, perceived value, and accessibility across urban and rural demographics. While the market is experiencing strong overall growth, the purchase decision is often mediated by the consumer's evaluation of the product's benefits relative to its cost. High-end, scientifically validated, and imported formulations may be readily accessible to high-income urban consumers who prioritize premium quality.

Conversely, a significant segment of the population, particularly in rural or lower-tier cities, exhibits greater price sensitivity. This demand is often met by domestically produced products that integrate more affordable, locally sourced traditional Chinese medicinal ingredients. The broad accessibility provided by e-commerce platforms helps to level the playing field, offering consumers across different income strata the opportunity to compare prices and explore a wide range of options, from budget-friendly maintenance supplements to specialized, higher-priced therapeutic formulations. The resulting pricing structure is a complex balance between the cost of patented, high-potency ingredients and the need to achieve widespread affordability for a product increasingly viewed as necessary preventive healthcare, a factor analyzed in economic health reports, such as the China Eye Health Supplements Market Analysis.