The global competition for Enterprise Social Networks And Online Communities Market Share is a high-stakes battle between a few massive technology giants who are vying to become the central collaboration hub for the modern enterprise. As the overall market continues its strong growth towards a projected valuation of USD 37.22 billion by 2035, the fight to own the "digital headquarters" for a distributed workforce is incredibly intense. This expansion, driven by a consistent 9.96% CAGR from 2025 to 2035, has created a market where the competitive landscape is defined by the power of integrated platform ecosystems. Market share is largely determined by which company's broader productivity suite a customer has already adopted, creating a powerful incumbent advantage for the major players.

A commanding share of the market is held by Microsoft. Through its Microsoft 365 ecosystem, Microsoft has a massive and deeply entrenched position in the enterprise. Its enterprise social networking offering, now known as Microsoft Viva Engage (which evolved from Yammer), is a core part of this suite. The primary strategy for Microsoft is to leverage its dominance in email (Outlook), team chat (Teams), and document management (SharePoint) to make Viva Engage the natural and seamless choice for enterprise-wide social communication. For the hundreds of millions of users who already live and work inside the Microsoft 365 environment, adopting the integrated social platform is an easy and logical step, giving Microsoft a colossal market share.

The primary challenger to Microsoft's dominance is Salesforce, which has assembled a powerful collaboration portfolio through strategic acquisitions. With the combination of Slack for real-time team communication and its own Chatter platform for more persistent, social-style conversations, Salesforce offers a compelling alternative, particularly for companies that are heavily invested in the Salesforce CRM ecosystem. Their strategy is to create a "digital HQ" that is deeply integrated with the sales and customer service workflows that are managed within Salesforce, appealing to customer-facing teams. The competition between the Microsoft and Salesforce ecosystems to be the central hub for workplace communication is a key dynamic that defines the market today.

While the market is dominated by these giants, other players also hold a significant share. Meta has made a strong push into the enterprise with its Workplace from Meta platform, which leverages the familiar and highly engaging user interface of Facebook to create an internal social network. Its strategy is to compete on the basis of its superior user experience and its focus on connecting frontline workers who may not have a traditional desk or email account. In addition to these major players, there is also a market for more specialized community platforms, often focused on external-facing communities (for customers or partners) rather than internal employees, which is a related but distinct segment with its own set of leaders.

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