A rapidly expanding and highly specialized sub-segment of the India Ayurvedic Products Market is herbal-based nutraceuticals and immunity boosters. This growth was significantly accelerated by the heightened consumer focus on preventative health following recent global crises. These products—including supplements based on ingredients like Ashwagandha, Turmeric (Curcumin), and Chyawanprash—are marketed for functional health benefits beyond basic nutrition.

Crucially, the regulation of these products is distinct from traditional Ayurvedic medicines. They are primarily regulated by the Food Safety and Standards Authority of India (FSSAI) under specific regulations for health supplements and nutraceuticals. This means:

• They are classified as food products, not drugs.

• They must comply with FSSAI's ingredient and labeling standards, including the maximum daily allowance as set by the Indian Council of Medical Research (ICMR).

The regulatory clarity, which allows for the use of modern dosage formats like tablets and capsules, enables these products to access mass-market retail and e-commerce channels, effectively bridging the gap between traditional wisdom and modern dietary science in the India Ayurvedic Products Market, as detailed in food regulatory documents, such as the India Ayurvedic Products Market Global Outlook.