The Economy of Influence: A Global Overview of the Booming...

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2025-12-23 09:13:38 -

The Economy of Influence: A Global Overview of the Booming Influencer Marketing Market

The global Influencer Marketing Market has evolved from a nascent trend into a multi-billion dollar industry, becoming a standard line item in the marketing budgets of brands both large and small. This explosive growth is driven by a fundamental shift in consumer behavior and media consumption. As audiences, particularly younger demographics like Gen Z and millennials, spend more of...

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