Competitive Differentiation: Analyzing Nutrigenomics Market Share...

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2025-10-01 11:27:32 -

Competitive Differentiation: Analyzing Nutrigenomics Market Share and DTC/Clinical Provider Dominance

Analysis of the Nutrigenomics Market Share reveals a complex, dual competitive landscape. Share in the high-volume, Direct-to-Consumer (DTC) segment is held by highly visible firms (such as 23andMe and Ancestry, who have nutritional partnerships, and specialized firms) that compete on brand trust, price, and the simplicity of their reports. Share in the high-value, Clinical/Professional segment...

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